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Finding the Right Legal Representation for Your Company

Secure Your Intellectual Property Through Engagement And Information - Questions For Your Trademark Attorney

14 April 2016

Tracy Roberts

The high stakes world of intellectual property isn't merely high stakes when large corporations and huge sums of money are involved. Indeed, for many people, the desire to secure a trademark or patent precedes any kind of financial windfall, so it's important that you have all of your ducks appropriately in a row before you find yourself on the wrong end of a trademark dispute.

Below, you'll find a guide to some questions you should be sure to ask your trademark attorney. Having the answers to these questions can help guarantee that your intellectual property is properly secured, and can help set you up for a successful future of nurturing and cultivating the ideas which mean the most to you.

Ask About Developing A Strong Trademark

Branding is extremely important in a competitive marketplace, but it also matters in the context of properly securing licensed use of your ideas and products. Without a solid trademark, you may find yourself constantly fighting off infringement, which can drain your energy and distract you from the vital task of actually conducting your business. 

In most cases, a successful trademark relies on finding balance. An attempted trademark which is too broad may be easily rejected, but things which are too obscure or random may not adequately describe your product. Your attorney will work with you to find the proper balance for securing your property.

Ask About A Trademark Specimen

In order to verify that your trademark is legitimate and not merely being registered for the sake of inconveniencing another, you may be required to submit a specimen which demonstrates how your trademark is used in practice. This can be a more difficult task than it seems, as you'll need to demonstrate the full scope of the property you intend to protect.

Asking your attorney about the components of your work that he or she finds most vital can allow you to make a proper specimen selection. Using their experience to understand the vision of the trademark office can help guarantee your trademark covers the widest possible scope.

Ask About Costs

As with any other aspect of business, trademark registration requires you to balance potential profits with potential expenditures. Every component of a trademark comes with a cost, so it's vital that you protect the core of your product without unnecessarily spending on unneeded aspects of your design. Working with your lawyer can help you develop a better understanding of what those essential components may be, guaranteeing your ability to maximize your profits.

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